Transcript Is your message relevant to today? What does that mean? Let’s talk about that and let’s talk about it now. Over the last many months, the world has seen a lot change. From Covid-19 and the shutdown to the nationwide protests, your audience oftentimes expects a different message than what they expected six months […]
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Category: Marketing
The Future of Work Interview with Tiija Berquist
What are your options for re-opening your business and even downsizing the space you rent? We’ll get to that today with my guest Tiija Berquist. Transcipt You’ve got questions about what the new normal looks like so do I. We’re going to get them answered now. Joining me today is my guest Tiija Bergquist, Sales […]
The New Normal: A Marketing Perspective for 2020
Transcript The New Normal isn’t the old normal. What does that mean for your business? Let’s talk about it, let’s talk about it now. The New Normal is not the old normal, the genie is not going back in the bottle. So, what are we going to do and how are we going to affect […]
Are You Feeling Fatigue? Well, Get Over It and Press Forward!
Transcript A lot of business owners are feeling fatigued right now. Let’s talk about what it means for your business and let’s talk about it now. 2020 has definitely had its share of difficulties starting with Covid-19 and the shutdown. Many business owners have had to pivot how they do business. They’ve had to work […]
A History Lesson on Marketing During an Economic Downturn
Transcript When times are good, you should advertise when times are bad, you must advertise. This was written by Bruce Barton almost 100 years ago and it’s still relevant today. Let’s talk about what history has to teach us about marketing during a downturn, let’s talk about it now. In the 1930s Kellogg’s destroyed Post […]
The World is Opening Back Up and Your Message Should Reflect That. But How?
The world is opening back up and different people have different opinions about that. What their opinions are and what their feelings are are going to change how you’re going to market to them. Let’s talk about that, and let’s talk about it now. Some people can’t wait for the world to open back up. […]
People Will Never Forget How You Made Them Feel
Transcript Maya Angelou once said “I’ve learned people may forget what she said. People will forget what you did. But people will never forget how you made them feel.” So, your marketing moment is to always be kind, to show compassionate to everybody so everybody will always remember how you made them feel. I’m Jeff […]
This is the Biggest Mistake Many Sales and Marketing Professionals Make!
Consider the difference between these two statements: 1) How can I help you? 2) This is how I am going to help you. Both are important, but for maximum effectiveness they need to be used together (and in the right order). Transcript: We’re going to talk about one of the single biggest mistakes that people […]
Is Your Marketing Message “Right Now”?
Is your marketing message right now, about right now? Transcript I have a question for you. Is your marketing message right now, about right now? Well I’m going to help you figure that out. Guess when? Right now. Sadly, most people do a website, put it together, put all the messaging and then it dies. […]
How Will the Market Remember You?
As we start to loosen up the restrictions of the COVID-19 shutdown, the market will ask an important question; “where were you?” What is the message going to be when the shutdown is over? Are people going to remember that you were there to serve them? Are they going to remember that you were there […]
