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Category: Marketing


The Almighty Ask

Transcript If you find yourself in one of the many online networking events and virtual happy hours going on, you’ll inevitably find yourself facing the spotlight. This is when the host says, lets unmute, go around and introduce ourselves. If they’re smart, they’ll put a time cap on that like 45 seconds and brother, you […]

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How to Create Better Connections in Virtual Meetings

Transcript Today, we’re going to talk about how to create a better connection in a virtual meeting. We’re talking about it right now. Because of Covid-19 the world has gone virtual. Zoom meetings and Teams meetings have dominated the business landscape. So how do you create a connection when you’re not face-to-face? Certainly a lot […]

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Customer Service Revisited

Transcript: The response to my umbrella-customer service video was tremendous. So here’s another thought about handling that customer service challenge. Never open up by first offering compensation. This is a classic mistake large organizations make. They run you through a script, offer you something to shut up and go away and close out the file. […]

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What is Storytelling in Marketing?

Transcript: Today we’re going to talk about what is storytelling and how it applies to business. We’re going to talk about it right now. Storytelling is critical. When we think about the books and movies that we’ve really responded to that we love, it’s usually because we find a connection with what’s going on. One […]

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Communicating vs Connecting

Today we’re going to talk about communicating versus connecting, and how that applies to marketing. We’re going to talk about it right now. When we’re talking about communicating when it comes to marketing you’re talking about things like what, how, when, how much, the service that you provide. Those are the sorts of features that […]

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Three Rules to Storytelling When Marketing

Today we’re going to go over the three rules of storytelling as it applies to marketing and we’re going to do it right now. The first rule of storytelling for marketing is it’s not about you. It’s about your audience. It’s about your intended audience. So, you want to replace words like I, me and […]

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Brush Up Your LinkedIn

  Transcript During the COVID crisis or as I like to call it “special time”, your online persona is your whole public persona. Nobody will see you online one week and then run into at a networking event the next week and say “you’re nothing like what I saw online”. So things like your LinkedIn […]

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The July 4 Marketing Lesson

What marketing lesson can we learn from the American Revolution? Transcript We just celebrated the July 4th holiday. The celebration of our nation’s freedom and I’m reminded of that great story of the Minutemen and Paul Revere running through town crying that the British are coming and setting those lanterns up in the in the […]

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The Importance of Google Reviews

Transcript We’re going to talk about the importance of Google reviews for your small business, and we’re going to talk about it right now. Google reviews are incredibly important especially for small businesses. They establish credibility for prospective clients when they find you online. This is why it’s incredibly important for every small business to […]

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Get $5,000 from the IRS to Build a New Website!!

Transcript The government is going to give you up to $5,000 to get a brand-new website. It’s true. Let’s find out how right now. IRS code title 26 section 44 states that any business with 30 or fewer employees is eligible for up to a $5,000 tax credit for ADA improvement to their business. Because […]

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