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The July 4 Marketing Lesson

What marketing lesson can we learn from the American Revolution? Transcript We just celebrated the July 4th holiday. The celebration of our nation’s freedom and I’m reminded of that great story of the Minutemen and Paul Revere running through town crying that the British are coming and setting those lanterns up in the in the […]

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The Importance of Google Reviews

Transcript We’re going to talk about the importance of Google reviews for your small business, and we’re going to talk about it right now. Google reviews are incredibly important especially for small businesses. They establish credibility for prospective clients when they find you online. This is why it’s incredibly important for every small business to […]

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Inclusion Matters

Is your business “Inclusive” and does it matter? Transcript Does your business have a mindset of inclusion? What do I mean by that? Well, I’m going to explain to you what inclusion means right now. A policy of inclusion says everybody should have the opportunity to be my client and I should have the opportunity […]

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Get $5,000 from the IRS to Build a New Website!!

Transcript The government is going to give you up to $5,000 to get a brand-new website. It’s true. Let’s find out how right now. IRS code title 26 section 44 states that any business with 30 or fewer employees is eligible for up to a $5,000 tax credit for ADA improvement to their business. Because […]

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Is Your Marketing Message Relevant?

Transcript Is your message relevant to today? What does that mean? Let’s talk about that and let’s talk about it now. Over the last many months, the world has seen a lot change. From Covid-19 and the shutdown to the nationwide protests, your audience oftentimes expects a different message than what they expected six months […]

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The Future of Work Interview with Tiija Berquist

What are your options for re-opening your business and even downsizing the space you rent? We’ll get to that today with my guest Tiija Berquist. Transcipt You’ve got questions about what the new normal looks like so do I. We’re going to get them answered now. Joining me today is my guest Tiija Bergquist, Sales […]

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The New Normal: A Marketing Perspective for 2020

Transcript The New Normal isn’t the old normal. What does that mean for your business? Let’s talk about it, let’s talk about it now. The New Normal is not the old normal, the genie is not going back in the bottle. So, what are we going to do and how are we going to affect […]

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Together

Transcript When the COVID shutdown began, we started hearing the phrase “Alone Together”. That was a way of letting you know that you had to stay isolated, but then we were all being isolated, so we were “alone together”. The events of the past two weeks have really led me to question that because it […]

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A History Lesson on Marketing During an Economic Downturn

Transcript When times are good, you should advertise when times are bad, you must advertise. This was written by Bruce Barton almost 100 years ago and it’s still relevant today. Let’s talk about what history has to teach us about marketing during a downturn, let’s talk about it now. In the 1930s Kellogg’s destroyed Post […]

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