Transcript If you find yourself in one of the many online networking events and virtual happy hours going on, you’ll inevitably find yourself facing the spotlight. This is when the host says, lets unmute, go around and introduce ourselves. If they’re smart, they’ll put a time cap on that like 45 seconds and brother, you […]
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Category: COVID-19 & Coronavirus
Brush Up Your LinkedIn
Transcript During the COVID crisis or as I like to call it “special time”, your online persona is your whole public persona. Nobody will see you online one week and then run into at a networking event the next week and say “you’re nothing like what I saw online”. So things like your LinkedIn […]
Inclusion Matters
Is your business “Inclusive” and does it matter? Transcript Does your business have a mindset of inclusion? What do I mean by that? Well, I’m going to explain to you what inclusion means right now. A policy of inclusion says everybody should have the opportunity to be my client and I should have the opportunity […]
Is Your Marketing Message Relevant?
Transcript Is your message relevant to today? What does that mean? Let’s talk about that and let’s talk about it now. Over the last many months, the world has seen a lot change. From Covid-19 and the shutdown to the nationwide protests, your audience oftentimes expects a different message than what they expected six months […]
The Future of Work Interview with Tiija Berquist
What are your options for re-opening your business and even downsizing the space you rent? We’ll get to that today with my guest Tiija Berquist. Transcipt You’ve got questions about what the new normal looks like so do I. We’re going to get them answered now. Joining me today is my guest Tiija Bergquist, Sales […]
The New Normal: A Marketing Perspective for 2020
Transcript The New Normal isn’t the old normal. What does that mean for your business? Let’s talk about it, let’s talk about it now. The New Normal is not the old normal, the genie is not going back in the bottle. So, what are we going to do and how are we going to affect […]
Are You Feeling Fatigue? Well, Get Over It and Press Forward!
Transcript A lot of business owners are feeling fatigued right now. Let’s talk about what it means for your business and let’s talk about it now. 2020 has definitely had its share of difficulties starting with Covid-19 and the shutdown. Many business owners have had to pivot how they do business. They’ve had to work […]
Together
Transcript When the COVID shutdown began, we started hearing the phrase “Alone Together”. That was a way of letting you know that you had to stay isolated, but then we were all being isolated, so we were “alone together”. The events of the past two weeks have really led me to question that because it […]
This is the Biggest Mistake Many Sales and Marketing Professionals Make!
Consider the difference between these two statements: 1) How can I help you? 2) This is how I am going to help you. Both are important, but for maximum effectiveness they need to be used together (and in the right order). Transcript: We’re going to talk about one of the single biggest mistakes that people […]
Is Your Marketing Message “Right Now”?
Is your marketing message right now, about right now? Transcript I have a question for you. Is your marketing message right now, about right now? Well I’m going to help you figure that out. Guess when? Right now. Sadly, most people do a website, put it together, put all the messaging and then it dies. […]
