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Communicating vs Connecting

Today we’re going to talk about communicating versus connecting, and how that applies to marketing. We’re going to talk about it right now.

When we’re talking about communicating when it comes to marketing you’re talking about things like what, how, when, how much, the service that you provide. Those are the sorts of features that you’re providing when you’re communicating and that’s important, but it’s not nearly as important as connecting.

When you connect with your audience, it becomes one of a value proposition. You’re providing what’s in it for them. What are they gaining from the experience? So rather than a what, how, and how much, it becomes “this is how it’s going to help you” and “this is how it’s going to solve your pain”.

So when working on your marketing message think about how you’re going to connect rather than simply communicate. If you want some ideas and how you can do that, we’d love to help. I’m Jeff with Flying Chimp. Be safe, be kind and I’ll see you next time.

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