Transcript During the COVID crisis or as I like to call it “special time”, your online persona is your whole public persona. Nobody will see you online one week and then run into at a networking event the next week and say “you’re nothing like what I saw online”. So things like your LinkedIn […]
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The July 4 Marketing Lesson
What marketing lesson can we learn from the American Revolution? Transcript We just celebrated the July 4th holiday. The celebration of our nation’s freedom and I’m reminded of that great story of the Minutemen and Paul Revere running through town crying that the British are coming and setting those lanterns up in the in the […]
Is your business “Inclusive” and does it matter? Transcript Does your business have a mindset of inclusion? What do I mean by that? Well, I’m going to explain to you what inclusion means right now. A policy of inclusion says everybody should have the opportunity to be my client and I should have the opportunity […]
Transcript When the COVID shutdown began, we started hearing the phrase “Alone Together”. That was a way of letting you know that you had to stay isolated, but then we were all being isolated, so we were “alone together”. The events of the past two weeks have really led me to question that because it […]
The World is Opening Back Up and Your Message Should Reflect That. But How?
The world is opening back up and different people have different opinions about that. What their opinions are and what their feelings are are going to change how you’re going to market to them. Let’s talk about that, and let’s talk about it now. Some people can’t wait for the world to open back up. […]
People Will Never Forget How You Made Them Feel
Transcript Maya Angelou once said “I’ve learned people may forget what she said. People will forget what you did. But people will never forget how you made them feel.” So, your marketing moment is to always be kind, to show compassionate to everybody so everybody will always remember how you made them feel. I’m Jeff […]
Is Your Marketing Message “Right Now”?
Is your marketing message right now, about right now? Transcript I have a question for you. Is your marketing message right now, about right now? Well I’m going to help you figure that out. Guess when? Right now. Sadly, most people do a website, put it together, put all the messaging and then it dies. […]
How Will the Market Remember You?
As we start to loosen up the restrictions of the COVID-19 shutdown, the market will ask an important question; “where were you?” What is the message going to be when the shutdown is over? Are people going to remember that you were there to serve them? Are they going to remember that you were there […]
Are You a Fighter?
A Thought Leader I recently interviewed wants to ask business owners if they are a Fighter or a Piker. I encourage you to be a fighter and I’m going to tell you how, right now. #PassTheHat Transcript Hi, Jon with Flying Chimp Media. You know, I’ve been having such amazing conversations with Thought Leaders in […]
Top Considerations Before You Reopen Your Business
If you’re thinking about reopening your business, you’ve got questions. The good news is we’ve got answers. Joining Jonathan is Ivelices Thomas the CEO and founder of HR and Beyond. She takes us through the top considerations every business owner needs to reconcile before reopening. Transcript: Hi Jon from Flying Chimp Media here. If […]