A little bit ago I did a video about the importance of Google reviews for small local businesses. A lot of you had some questions. So, let’s answer this question, let’s answer them right now.
After my video on the importance of Google reviews, a lot of people had questions how to ask for those reviews. Specifically the most common question I got is can you send a mass email to all your clients and friends, or even ask the people in your networking groups like the Chamber Commerce or BNI? Can you do that in one fell swoop and get a lot of use all at once? The answer is no. Not really. There are some reasons for that.
The reality is that Google has systems in place to prevent these sorts of mass adds from happening in the future. So people who haven’t had a lot of activity who all of a sudden start adding 50 or 100 reviews in a single day. They’re going to actually flag those is not being real being spam whatever you want to call that. So what happens is that the person who left that review can no longer leave a review for your business. So if you do to try to tap into your client base or your networking groups to try to add those positive reviews, it’s going to backfire on you. What you want to do is you want stagger those reviews. You want to spread them out over time. So if you had say 50 reviews you spread them out over a six-month period after six months, the net benefit is exactly the same. That’s how you want to get that long-term value out of your Google review asking strategy.
So, whatever you’re asking strategy is, make sure you have one. The importance of Google reviews cannot be overstated enough. If you want some ideas on how you can do that — how you can stagger them out over time — give us a call, we’d love to chat with you.
Until next time, I’m Jeff with Flying Chimp. Remember be kind, be safe, be the community, pass the hat and help local, small businesses that are hurting during these tough times, and I’ll see you next time.