Today we’re going to go over the three rules of storytelling as it applies to marketing and we’re going to do it right now.

The first rule of storytelling for marketing is it’s not about you. It’s about your audience. It’s about your intended audience. So, you want to replace words like I, me and we, to words like you, us, together. By doing that you’re changing it about the audience. You’re making a point of value for them because it’s not about you.

The second rule is solve their pain. Whatever you do, you’re there to solve their pain. Even in purchasing a product you’re solving a need and a pain that they have. People that solve pain — people that solve problems — are by far the most valuable. So, by solving a person’s pain, by solving their problems, you’re putting yourself in a position to be successful.

And the third rule for storytelling is start with why. Start with why is a concept developed by Simon Sinek. He had a book and he had a Ted Talk and the idea behind it is that people buy why you do something and not what you do. Think about it as a passion, why did you start the business? What are you passionate about? By connecting with people on that level as opposed to simply about a what you do you create an opportunity for connection which creates opportunities for growth and new clients.

So, remember the three rules for storytelling are one it’s not about you, two solve their pain, and three starts with why. You want ideas on how you can integrate that into your business, we’d love to chat. I’m Jeff with Flying Chimp. See you next time.